7 Cool Tips on How to Create Different Types of Videos

There are all kinds of online marketing videos that you can create to bring in viewers and achieve what you want.

Let’s have a look at 7 great tips on how to create different types of videos.

1 Create a Video Tutorial
This is an excellent way to create video content that will be searched for, found, and viewed. Many online users love step-by-step tutorials. It’s easy to create tutorials. All you need is a webcam. Use software that allows you to create a complete quality video. These range from free to expensive. Camstudio is a free version available and Camtasia is just under $300 but worth every penny. That’s two of many.

2 Show How to Use the Product
A marketing video should sell your vision while showing how to use your product. That’s what’s going to sell it to your viewers, so make sure you do a good job of demonstrating this.

3 Respond to Your Customers With Video
When a consumer creates a video about your product whether to praise it, highlight features, or criticize it, you have an excellent opportunity to interact and engage that customer in conversation. You can thank them, expand on what they’ve highlighted, or change their mind.

4 Take Advantage of What the Power of the Masses has to Offer
If you don’t think the power of the masses exists just look at what happened when Doritos launched their Crash the Super Bowl campaign. Of course, if you are going to run a video contest it is going to take a lot of planning and perfect execution. There are plenty of different ways to bring the power of the masses on board.

5 Run Your Own Video Contest
Take advantage of user generated content called UGC and create yourself a video marketing campaign for a video contest. Make sure you have well explained guidelines for your contestants.

6 Create a Video Series
A single video is fine but if you create a video series then you are going to bring back a lot of your viewers who want to see the next video in the series. Plan each video to connect to the previous video. This is going to translate into more views, more likes, and more sales for you.

7 Grow Your Email List Using Videos
To keep growing your business and keep your sales momentum going you need to build a list of people you can regularly contact through email. You can grow our email list by creating videos that encourage your viewers to get their free gift (report, newsletter, e-book) by providing you with their name and email address.

Great – now that you have 7 great tips on how to create different types of videos why not put them to work.

3 Ways to Get People to Like Your Marketing Videos

If you’ve decide the time has come to create online marketing videos, you are making a wise business decision. For your videos to be successful there is lots for you to learn, but for now we are going to show you 3 simple, but powerful ways, to get people to like your marketing videos. Let’s get started.

1 Jump Into Action Right Away

If you want to grab your viewers attention you won’t want to be dragging things and don’t waste time as this will weaken the focus and you will lose your visitors. Instead, jump into action right away. Immediately communicate a message through action. Captivate your viewer’s attention by planning your opening scene like you were creating a movie.

2 Plan What Your Greeting and Closing Scripts Will Look Like

The most successful marketing videos will feel like an unprompted conversation. However, the difference between a good video and a superior video is just two things – the opening and the closing. Start with a greeting, introduce yourself and give the name of your business. How you end your video is very important. This is another chance to tell your viewers your business name and you need a call to action that will get the reaction you want from your viewers. For example, ‘click here to sign up for our newsletter,’ or ‘visit our website for more information.’

3 Make it a Surprise and Fun

Do something that is unexpected. Surprise your viewers and make sure you keep it fun. An example, that has been used quite often, because it is so good, is done by Rockstar Video Game. Their video starts with a baby sitting on a sofa watching his dad play Rockstar. The baby then reaches for the guitar and plays an incredible guitar riff leaving his parents amazed and shocked.

This video is an excellent example of taking your marketing video to an entirely new level. When you are putting together your online marketing video don’t be afraid to think outside the box and see what you can do to keep your visitors talking and sharing your video, because it’s good, it gives them a surprise and they think it’s fun enough to share.

There you have it – three great ways to get people to like your online marketing video and share it with others. Make the most of this powerful tool!

Secret Amazon Marketing Tips

This is a easy guaranteed method to earn quick commissions from Amazon.

If you use this method correctly, you will have very little or no competition in terms of ranking on the first page of the Google search engine.

When you release a new video for a new keyword phrase, your video will rank on the first page of Google in about an hour.

The key to the method is to go to the website below and review the new products that have been released by Amazon. It must be a product name that is new and it has not been indexed or listed by Google.

The method will still work, even if it is listed by Google, so long as it is not listed by a major website. YouTube videos will easily out rank most of the average websites.

Create a product review video with the new product name in the title, description and in the keyword tags.

You will need to join the Amazon’s affiliate program and add your affiliate link on your website or blog.

Add your website url to your video description. It is also a good idea to add the products picture on your website. You should also add your affiliate link to your product image.

The method will work for any new online product that has an unique name that has not been listed on Google.

A product review video will always out rank the average websites in about an hour.

This is one of the easiest techniques that anyone can use today to start earning money.

YouTube is the second largest search engine in the world with millions of video views a month.

Google has made it almost impossible to rank on page one for any major keyword phrase. Whereas with YouTube, it is still possible, to get some decent result from optimizing your videos.

My Video Is Done. Now What?

After you finish creating your video, it’s time to move on to the next step. Now it’s time to optimize your video and make sure Google loves it.

The main thing you need to know about Google is that quality counts. In the past year, Google has rolled out a steady stream of updates like Panda and Penguin, leaving many webmasters cringing as their rankings dip.

Each of these updates was designed to promote high quality content to the top and get rid of low quality, spammy search results.

Keep this in mind when you are creating your videos. Quality is key. If you have tons of people watching your video and leaving after just a few seconds because it’s so boring, you aren’t going to accomplish much with Google.

On the other hand, if people actually watch your entire video, enjoy it, and even comment on it, you are on your way to YouTube stardom.

Here are four vital steps you need to take to optimize your videos properly…

1 – Use The Keyword In Your Title

Choose your video title carefully. Take time to research your keywords and use them in every possible way. When you save the raw video, save it as your keyword phrase.

For instance, if your keyword is “improve your golf swing”, save your video as “improveyourgolfswing.mp4”.

It might seem like an unnecessary step since YouTube doesn’t publish the file name, but it’s important. While viewers won’t see it, YouTube does and it makes a difference in how you rank.

Next, create your video’s title and use the same keyword phrase again. If you want to really rank high, you need to use a secondary keyword in your title too.

I like to use a slight variation of my primary keyword for the secondary keyword.

For example, “Improve Your Golf Swing – A Simple Strategy To Improve Your Golf Swing”.

It might sound redundant, but YouTube loves it and it will also help you to rank higher.

2 -Use The Right Tags

The best strategy for choosing your tags is to copy the competition. Find the most popular videos in your niche and then use the same tags.

If your keyword is “parrot training”, enter that phrase into the YouTube search bar. Then check out the top ranked videos and copy the relevant tags for your video.

These tags are already proven and you know that Google recognizes them as most important for your topic because they are ranking at the top.

3 – Write An SEO Friendly Description

When you are creating the text for your description, it should include your link near the beginning. This makes it easy to find.

Don’t forget to include http:// so that it becomes a working link! Beyond the link, your description text could really be identical to your script.

Your script should have already contained many of your keywords naturally, which Google loves. Using a variety of related terms results in a higher quality score from Google. This means you rank higher!

The last step to the perfect description happens after you press “Publish”. Once your video is live, go back and edit your description and add the YouTube link to the video at the very end of the description.

It might seem pointless, but it is actually really important. There are countless software programs, scripts and tools that scrape videos from YouTube every day, so the users can add content to their own websites and blogs.

By adding your YouTube link to your video you gain a valuable backlink each time your video is posted online by somebody else using one of these tools. This will help you rank much faster on Google and YouTube.

4 – Add Annotations

YouTube gives you another opportunity to cash in on your video viewers by adding simple annotations and captions throughout the video.

I personally only add one annotation to each of my videos and rarely add any captions.

Adding an annotation is very easy to do. Just click “Edit” on the video you want to edit. Then click “Annotations” in the menu bar. Next click “Add annotation” and choose Note.

Now just enter your text. I like to use font size 16 with either white or black text. I choose the most appropriate background color based on the colors in the video.

I always start the annotation around 30 seconds into the video and usually I’ll have it remain on the screen until the video ends.

Take Your Vlogging To The Next Level

Optimizing your videos is essential if you want to stand out in the crowd. You don’t have to have fancy technology to make a great video. Use the tips below to learn how anyone can create compelling and interesting videos for their YouTube audience.

Remember, YouTube provides even novices the ability to create videos and upload them as simply as possible.

Features of a Good Video

Your video has seconds to make a good impression. So, you want to make the best impression you possibly can, right? How do you do that? There are many features “good” vs. “bad” videos have. Consider the last time you watched a movie preview? Was it intriguing? Did it get you asking questions? Did you want to see more? When you create your online videos for YouTube, you should be thinking along these lines. Pretend you are creating a movie preview.

Here are 6 pointers to help…

1 – Get your message out.

2 – Make a point.

3 – Entice visitors to come back for more.

4 – Provide clear shots and well-recorded audio.

5 – Keep it short and sweet.

6 – Graphically improve your video to keep the viewer intrigued.

Remember, ten minutes is not much time. You want to record a sharp video, one that is dynamic, unusual and anything but ordinary. Some of the most popular videos on YouTube are popular if for not other reason than the creator did something unique, different and interesting.

Think you can’t come up with something creative for your video? Think again.

Here is a simple activity to try to help you start your journey. Take out a piece of paper. You are going to brainstorm. First, list the top 10 idea you have for making a great video.

Next to each idea, write down what makes that idea appealing. If you can’t come up with at least five reasons the idea is compelling, scratch it off your list.

Narrow your list to your top five choices.

Now, try to define how you will present the information in your video to highlight your video in a unique and unusual way. Will you dress funny? Will you record atop the highest mountain? Will you include a popular sound track?

Whatever you decide, make sure you try something unique. People have every opportunity to watch something boring on television.

 

They turn to YouTube.com to find interesting and intriguing things to view. Even if you are trying to brand and promote your sites, you must be careful to make sure you do so in an interesting and creative way. No one wants to watch an infomercial on YouTube. So find a fun way to get your message out.

Making Videos With Your Camcorder

If you have a digital or analog camcorder, then you probably already know how to use it. It is easier to post videos to YouTube if you use a digital camcorder. All you have to do is shoot your video, download it, and upload it to YouTube.

If you use an analog video recorder, like the kind that uses older VHS tapes to record videos, you will probably have to use a converter box to create a digital copy of your video, which you can then upload to YouTube.

Once you upload your video, it’s time to improve on it. Sure, you can leave it as is, but remember, if you take even a small amount of time graphically strengthening your video you are likely to attract a larger audience. So, here’s what you do.

First, make sure you have access to some video editing software. You can acquire this inexpensively on the Web. One of the more common tools people use is Windows MovieMaker.

Once you have the right software, upload your video to the application. Once you do this you can edit your video all you want. Try saving multiple versions of it and testing it with users to see which they like best.

Now it’s time to make your video stand out. Add special effects, like interesting color schemes or fade in. Try adding titles or even chapters to your video. Put some music in the background. All of these small additions will encourage more people to look at and review your video.

If you are not sure what makes a good video, go to YouTube.com and check out their “featured videos” section. Find out what makes these videos stand out. Is the content outrageous? Does the author use multiple special effects? Are subtitles or category titles included? Take some notes about what you like and what you don’t. This will help you when you brainstorm ideas for improving your personal video.

Time To Upload

Now that you took some time to play with your video, it is time to upload it to YouTube. Make sure you save any changes you made to your video before you upload it. You also have to save your video in a format YouTube can use. YouTube.com recommends you save your video with the following extensions for easier uploads: .MOV, .AVI, or .MPG files. These are common video formats most people find easy to use. YouTube also recommends you use a video with a 320×40 resolution and one with an MP3 sound track.iv

You should be able to upload your video any way you like. If you use a digital camcorder, you can upload your video from the device to the website. YouTube even provides the alternative for users to send their videos to the site by e-mail.

One you upload your video, you will need to provide some description for it and tags so people can easily find it. The best way to create tags for your video is to come up with some catchy keywords people are likely to search for when looking for videos like yours.

You will also have to specify one or more categories under which YouTube.com lists your video. Remember, the goal here is helping other users find your video quickly and easily. With millions of videos uploaded each day, you have to take time to ensure you label, categorize and tag your video correctly, so it stands out from the crowd.

Some great resources for your next production….

You’ll want to include some resources to give your movies that extra sparkle. You could just use standard text on solid backgrounds, but the use of things like stock photos, video clips, clipart, voiceovers and music adds depth and interest to your videos.

Stock Photos and Videos

Never, ever grab images or videos from the web and use them in your videos. This is copyright infringement, and could lead to some major legal troubles. It’s not even a good idea to get images from “public domain” image collections, because there is no way to verify with 100% certainty that those images were uploaded by the legitimate copyright holder.

Instead, you must purchase your images and videos from a reputable stock photo agency. There are hundreds of stock photo sites, perhaps thousands if you count the smaller sites that sell images from only one photographer.

Some good resources for stock photos and video clips include….

Photodune

Shutterstock

istockphoto

123rf

You’ll find that most of these sites has the same basic collection of photos, however ShutterStock and iStockPhoto generally have the widest selection.

Additionally, iStockPhoto offers photographers a bonus for exclusivity, so you may be able to find images there that won’t be found anywhere else. Just keep in mind that because iStockPhoto must pay a bonus to photographers for exclusivity, those exclusive photos will be more expensive than the rest of their collection.

Stock Graphics

Photos and video clips aren’t the only thing you can use to jazz up your videos. Stock graphics are also useful, especially things such as icons and cartoon mascots that can be used to draw attention.

Some good places to locate graphics include…

Graphic River

Vectorstock

GraphicsFactory

Voiceovers

Fiverr

Perhaps the best place to get inexpensive voiceovers for your videos is through Fiverr. For as little as $5, you can get someone with a great voice to read your script, and then you can take the audio file they deliver and add it to your video.

Music

Just like you should never steal images or videos, you should never steal music for use in your videos. You can’t just use your favorite song without permission.

Someone owns the copyright to it. Even if they’ve passed away, someone still owns the copyright. Want to use an Elvis song in your video? You’d better contact Robert Sillerman, the man who bought the rights to Elvis’ music from Elvis’ daughter, Lisa Marie.

Of course, there are stock agencies that sell royalty free music, too. These songs are relatively inexpensive, and they come in a wide variety of genres and styles, so you can almost certainly find the right one for your project.

Some places to locate music include…

AudioJungle

FreePlayMusic

Smartsound

RoyaltyFreeMusic

How to Drive Traffic to Your Site by Posting Videos on YouTube

The web offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn’t it?

YouTubing is not going to sell your product. What it can do, however, is get people interested in your services.

How?

Here are 10 golden rules…

1 Browse around

If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors.

2 Create a video

That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it. Which brings me to another point; just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the

third. Yes it’s not easy but it’s much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.

3 Spare a thought for the viewers

YouTube is free but viewership has to be earned. So here is humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like YouTube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes.

Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.

4 Entertain

I’ll say this a hundred times over – YouTube is not your marketing collateral. DO NOT sell your product on YouTube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your ‘Buy Me’ messages, they’ll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That’s when your marketing begins.

5 Add your website URL

You’ve made a great video and you’re getting a lot of comments. All of it will count for nothing if it doesn’t result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.

6 Market through others

Whoever said you need your own videos to attract traffic? If you don’t want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That’s encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.

7 Put up a video on your social networking profile

This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit YouTube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.

8 Participate

If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don’t spam their profiles. Offer genuine comments and try to initiate a dialogue.

9 Spread the word

If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.

10 Tag your video

Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn’t want a person to miss out on your video if he or she is looking for something similar.

What you’ve read above are just a few ideas you can use to drive traffic to your YouTube profile and thus to your website. You’ll find more as you go along. As you see other users, you’ll pick up a few interesting tactics

The bottom line – be innovative, be observant and be smart.

The Doomed Journey of Richard Stanley’s Island of Dr Moreau

For anyone who has any interest in movies, a 2014 documentary ‘Lost Soul: The Doomed Journey of Richard Stanley’s Island of Dr Moreau’ makes compulsive viewing.  Directed by David Gregory, the doc explores the making of the 1996 film ‘The Island of Dr Moreau’.

The story is long, with many twists, but goes something like this…

In 1896 H.G.Wells wrote a science fiction novel ‘The Island of Dr Moreau’ in which a shipwrecked man, Edward Prendick, discovers an island where an English physiologist, has retired to perform gruesome experiments in vivisection on jungle animals. Prendick discovers Moreau is experimenting on humans. Believing he may be Moreau’s next victim, Prendick flees into the jungle where he lives amongst the Beast Folk, half animal and half human creatures whom Dr Moreau has experimented on.

Moreau tracks down and confronts Prendick and explains the Beast Folk are animals who he has tried to transform into humans. Moreau is striving to create a human from an animal and believes he is close to achieving this. However Moreau is killed by a puma and so Prendick lives on with the Beast Folk, who gradually begin to return to their animal ways. Eventually a boat drifts onto the island, allowing Prendick to escape and make his way back to London, where he lives in solitude, fearful that the humans around him are reverting to an animal state.

The book was turned into a film in 1932 starring Charles Laughton and Bela Lugosi.

A young director, Richard Stanley, having had minor hit films with Hardware in 1990 and Dust Devil in 1992, wrote a screenplay and was backed by New Line Cinema to make the film with a budget of $35 million. The documentary really gets into gear as we go through the preparation, in which all seems well. A spectactular location is founding Cairns, Australia, and Bruce Willis, James Wood and Marlo Brando were lined up to star.

The story takes a dramatic twist as we see everything begin to unravel. At the last minute Roman Polanski is brought in to direct. Richard Stanley demands a meeting with Marlo Brando and, with the help of a warlock and some magic, he wins his support. Bruce Willis pulls out and is replaced by Val Kilmer, who then demands a smaller role. Kilmer is given James Wood’s minor role. Kilmer and Brando don’t get on, the demands of filming with a large crew are too much for Richard Stanley who loses control and is removed from the set by New Line. Experienced director John Frankenheimer is brought in to finish off. Richard Stanley is living wild in the jungle around the set and makes his way back as an extra where, hidden behind a dog mask, he features in the scene where Moreau’s laboratory is burnt down.

This is an engrossing tale of ego, power, money and movies. Against all odds Richard Stanley came within a whisker of making an original horror movie before forces beyond his control brought complete catastrophe. This is an incredibly entertaining look at movie making, how a fine movie script was ruined and a huge budget (which ballooned from $8 million to $40 million) was wasted.

For anyone involved in any creative project this documentary serves as a warning. The movie suffered from a total lack of team work. Egos caused conflict. Although the original idea was fabulous, it takes a lot more than good ideas to create something of worth. The execution of any idea is the major part. Also, any large endeavour requires a team, who all need to pull together to finish.

 

I watched ‘Lost Soul: The Doomed Journey of Richard Stanley’s Island of Dr Moreau’ on Netflix.

 

 

 

Ideas for content that sells….

Make sure you have a good list of relevant keywords for your video.

Now it’s time to find content for your video.

There are countless free and paid content on the web.

Just go to Google and type in your keyword followed by free PLR articles, then click “Search”.

You’ll find lots of websites offering free PLR articles related to your niche.

I can recommend Justin Popovic, Owen Smith and JayKay Bak.

Justin Popovic runs BestQualityPlr.com

Owen runs PLR Assassin.com

JayKay runs UnselfishMarketer.com

Visit the sites and look at the catalogues.

Here are 3 tools which can help you research for different keywords:

Google Adwords Keyword Tool – Is a free tool best for PPC Campaigns. Using Google Adwords, you can see how many people are searching for a specific keyword phrase, generate keyword suggestions and determine the level of competition of every keyword.

Keyword Spy – Is a free tool that lets you search for Domains, Destination URLs and Ad Copies. It also allows you to see more relevant statistics about PPC Competitors.

Word Tracker – Is a free keyword researching tool but can be upgraded to Premium version which costs $59. With Word Tracker you can generate very relevant keywords so you’ll get great results.

The Word Tracker statistics are based on information made by people living in the United States or collected only from search engines in the United States.

Content Counts (Great Video)

Here’s a great video by Tyrone Shum, reminding us that in the end, only one thing really matters in video marketing – and that’s riveting content that grabs your audience and has them wanting to watch to the very end.