Creating Commercials is a big YouTube blunder…
Most people go to YouTube for one of two reasons:
To be entertained
To learn something
There aren’t many other reasons people go there. (Unless of course they’re uploading their own videos or checking their messages and such.)
Have you ever gone to YouTube specifically to watch a commercial? Maybe. But chances are, if you have, it was because that commercial was either (a) entertaining or (b) educational. You didn’t go watch it to let it sell you something.
A lot of people make the mistake of thinking they can create a commercial and it will sell their product on YouTube. The trouble with this thinking is that people don’t go to YouTube to be sold to. They aren’t going to watch your commercial. There’s no incentive for them to.
That’s not to say you can’t create a commercial for your product. It’s not even to say you can’t upload that commercial to YouTube. But you shouldn’t expect that commercial to do the heavy lifting of YouTube marketing for you.
Instead, create videos that are entertaining or educational. (Whichever format best fits your product or service.) Then you can link to your website, and your website can then host the commercial.
Think of it this way. People don’t generally watch television to see the commercials. They watch TV to be entertained or to learn something, right?
But there are commercials that may interest them and get them to purchase something.
So think of most of the videos you upload as your main content – your TV show, so to speak. And your “commercial” is there to sell someone on your product once you get them viewing your main content. Just link to your website and offer its URL within the video.