Are You Expecting Miracles?
One major mistake people make when deciding to use YouTube for marketing purposes is starting out with unrealistic expectations. In other words, one expects YouTube to be some miracle traffic generator, and that all one has to do is upload a video and they’ll receive thousands of views overnight.
After all, YouTube receives insane numbers of views, so it just goes to follow that your video will get a ton of traffic, right?
This mentality is the kiss of death for YouTube marketers. Seriously.
Yes, YouTube gets a lot of traffic. It may not get as much as it used to, but it still gets a massive number of daily visitors. It’s still in the top 10 of social media sites. It’s still a powerhouse.
However, it’s not enough to put up a bunch of generic videos and hope for a miracle. YouTube doesn’t work that way. The YouTube community has come to expect a few things from the videos uploaded there, and they aren’t likely to accept anything less.
Keep your expectations reasonable. You’re not likely to get a million views overnight, even if your video is interesting or useful. It will take a while to gain momentum, even if your video eventually goes viral.
As long as you create good content, people will eventually see it. Just don’t expect miracles.
Reasonably, you can expect to get anywhere from a few hundred to a few thousand views the first few weeks on a good video if you’ve properly tagged it and you send a little traffic to it yourself to get it started.