The lesson here is ‘Don’t Ignore Other Metrics’…
The main metric most marketers use to determine their success is, of course, total views of their videos. While this is certainly one useful metric, it is far from the only one you should be looking at.
You should also be considering other metrics, such as:
The number of people who like your video vs. those who dislike it
The number of people who like your video as a percentage of views
The number of people who add your video to their favorites
The number of people who share your video on social media
The number of people who follow your call to action
The number of people who comment on your video
The actual traffic you receive to your website
The number of sales you receive as a result of your videos
Remember, getting a large number of views to your videos may boost your ego, but it won’t boost your income. And ultimately, your goal for your YouTube marketing should be boosting your income above all else.
Be sure to look at the big picture. So what if your video only gets 3,000 views in its first year if it brings 1,500 visitors to your website and 300 of those people buy something? That’s better than getting 500,000 views and only 20 sales, right?