After you finish creating your video, it’s time to move on to the next step. Now it’s time to optimize your video and make sure Google loves it.
The main thing you need to know about Google is that quality counts. In the past year, Google has rolled out a steady stream of updates like Panda and Penguin, leaving many webmasters cringing as their rankings dip.
Each of these updates was designed to promote high quality content to the top and get rid of low quality, spammy search results.
Keep this in mind when you are creating your videos. Quality is key. If you have tons of people watching your video and leaving after just a few seconds because it’s so boring, you aren’t going to accomplish much with Google.
On the other hand, if people actually watch your entire video, enjoy it, and even comment on it, you are on your way to YouTube stardom.
Here are four vital steps you need to take to optimize your videos properly…
1 – Use The Keyword In Your Title
Choose your video title carefully. Take time to research your keywords and use them in every possible way. When you save the raw video, save it as your keyword phrase.
For instance, if your keyword is “improve your golf swing”, save your video as “improveyourgolfswing.mp4”.
It might seem like an unnecessary step since YouTube doesn’t publish the file name, but it’s important. While viewers won’t see it, YouTube does and it makes a difference in how you rank.
Next, create your video’s title and use the same keyword phrase again. If you want to really rank high, you need to use a secondary keyword in your title too.
I like to use a slight variation of my primary keyword for the secondary keyword.
For example, “Improve Your Golf Swing – A Simple Strategy To Improve Your Golf Swing”.
It might sound redundant, but YouTube loves it and it will also help you to rank higher.
2 -Use The Right Tags
The best strategy for choosing your tags is to copy the competition. Find the most popular videos in your niche and then use the same tags.
If your keyword is “parrot training”, enter that phrase into the YouTube search bar. Then check out the top ranked videos and copy the relevant tags for your video.
These tags are already proven and you know that Google recognizes them as most important for your topic because they are ranking at the top.
3 – Write An SEO Friendly Description
When you are creating the text for your description, it should include your link near the beginning. This makes it easy to find.
Don’t forget to include http:// so that it becomes a working link! Beyond the link, your description text could really be identical to your script.
Your script should have already contained many of your keywords naturally, which Google loves. Using a variety of related terms results in a higher quality score from Google. This means you rank higher!
The last step to the perfect description happens after you press “Publish”. Once your video is live, go back and edit your description and add the YouTube link to the video at the very end of the description.
It might seem pointless, but it is actually really important. There are countless software programs, scripts and tools that scrape videos from YouTube every day, so the users can add content to their own websites and blogs.
By adding your YouTube link to your video you gain a valuable backlink each time your video is posted online by somebody else using one of these tools. This will help you rank much faster on Google and YouTube.
4 – Add Annotations
YouTube gives you another opportunity to cash in on your video viewers by adding simple annotations and captions throughout the video.
I personally only add one annotation to each of my videos and rarely add any captions.
Adding an annotation is very easy to do. Just click “Edit” on the video you want to edit. Then click “Annotations” in the menu bar. Next click “Add annotation” and choose Note.
Now just enter your text. I like to use font size 16 with either white or black text. I choose the most appropriate background color based on the colors in the video.
I always start the annotation around 30 seconds into the video and usually I’ll have it remain on the screen until the video ends.