I’ve stopped using OptimizePress. I’ve fallen in love with something else…

I bought the OptimizePress 1.0 plugin when James Dyson first released it in 2011. I loved it – it was a huge step forward for building landing and sales pages. OptimizePress 2.0 came out in 2013 and was a quantum leap forward. Now it was a theme – I loved it. However I’ve now disabled OP on most of my sites and I now use InstaBuilder 2.0. Why?

Continue reading “I’ve stopped using OptimizePress. I’ve fallen in love with something else…”

Success with micro videos…

If you’ve never used video as a promotional method for your business, you’re missing out on an excellent way to boost awareness and profits. Videos are a great message vehicle for any type of business. While information on the internet will always be associated with the text, online marketing has grown to a point where videos are almost expected from consumers which makes it a practical, and a profitable, marketing option. Continue reading “Success with micro videos…”

Tracking Your YouTube Advert Results

As with any type of advertising, free or paid, it’s vital to track your results so you can tell how well your ads are performing and whether your ads are profitable.

It’s actually a little tricky to get to your tracking. It’s not shown to you by default, which is really rather shameful on their part. Fortunately, it’s easy to add tracking to your display.

First, go to “Campaigns”. Click on “Columns”. Then you can choose additional options that will show up on your dashboard, including tracking things such as:

Cost per view

Website clicks


Cost per conversions

View rate

And other options

This will give you a lot more information about your campaign, so you can see how well your ads are truly performing and whether they are profitable.

Choosing the Best Ad Format

There is no “one best” ad format that will work perfectly for every single advertiser. If there was, there would be no reason for Google to even have multiple YouTube ad formats.

The most effective ad type in general is probably the In-Stream type, however this may not always be the case. It does typically have the lowest price and the highest return, however because it can so easily be skipped, you may find you have trouble getting a lot of completed views.

It’s true that you don’t have to pay for views until they’ve reached 30 seconds or the completed ad, whichever comes first, but if very few people watch that far, your ad won’t be effective.

The best way to choose the best ad format for you is to carefully test and track your results. Be sure you have a way to track exactly where all of your clicks came from and whether those clicks converted into leads or sales. Ultimately, this is the best way to choose which ad format is right for your business.

Otherwise, you’ll just be flying blind, and you’ll have to guess which format is working best.