I’ve been using and loving the new GetResponse Beta email platform. Not so much an overhaul but a complete change. If you use email marketing, the GetResponse is worth a look. Continue reading “If you use email marketing, then new GetResponse will amaze you. Try it for free…”
I bought the OptimizePress 1.0 plugin when James Dyson first released it in 2011. I loved it – it was a huge step forward for building landing and sales pages. OptimizePress 2.0 came out in 2013 and was a quantum leap forward. Now it was a theme – I loved it. However I’ve now disabled OP on most of my sites and I now use InstaBuilder 2.0. Why?
Your world changes when you gain the ability to persuade your customers to buy.
Is it possible to use an iPad Pro for EVERYTHING? Maybe. I’ve been using my 12.9in iPad Pro for more and more tasks and for leisure. Recently it’s become a laptop, a notepad, a sketchbook, an iPhone… and even an iPad! Here’s why… Continue reading “The iPad Pro 12.9in after 10 months of use. Any good?”
With keywords you can get inside the head of your prospects. Here’s how… Continue reading “Keywords for your video titles – and for your script, will increase your rankings”
Today we all need a constant stream of content, both written and video. For publication, for give aways, for newsletters and for marketing. But I couldn’t keep up. So how did I solve the problem?
FOCUS is our monthly newsletter… It’s free and delivered direct to your inbox each month so you can keep up to date with the latest in Video Marketing….
In today’s lesson, we are going to talk about how businesses use micro videos to deliver information that your viewers will be excited to watch. Continue reading “Micro video for your business..”
If you’ve never used video as a promotional method for your business, you’re missing out on an excellent way to boost awareness and profits. Videos are a great message vehicle for any type of business. While information on the internet will always be associated with the text, online marketing has grown to a point where videos are almost expected from consumers which makes it a practical, and a profitable, marketing option. Continue reading “Success with micro videos…”
As with any type of advertising, free or paid, it’s vital to track your results so you can tell how well your ads are performing and whether your ads are profitable.
It’s actually a little tricky to get to your tracking. It’s not shown to you by default, which is really rather shameful on their part. Fortunately, it’s easy to add tracking to your display.
First, go to “Campaigns”. Click on “Columns”. Then you can choose additional options that will show up on your dashboard, including tracking things such as:
Cost per view
Cost per conversions
And other options
This will give you a lot more information about your campaign, so you can see how well your ads are truly performing and whether they are profitable.
Choosing the Best Ad Format
There is no “one best” ad format that will work perfectly for every single advertiser. If there was, there would be no reason for Google to even have multiple YouTube ad formats.
The most effective ad type in general is probably the In-Stream type, however this may not always be the case. It does typically have the lowest price and the highest return, however because it can so easily be skipped, you may find you have trouble getting a lot of completed views.
It’s true that you don’t have to pay for views until they’ve reached 30 seconds or the completed ad, whichever comes first, but if very few people watch that far, your ad won’t be effective.
The best way to choose the best ad format for you is to carefully test and track your results. Be sure you have a way to track exactly where all of your clicks came from and whether those clicks converted into leads or sales. Ultimately, this is the best way to choose which ad format is right for your business.
Otherwise, you’ll just be flying blind, and you’ll have to guess which format is working best.