Making Videos With Your Camcorder

If you have a digital or analog camcorder, then you probably already know how to use it. It is easier to post videos to YouTube if you use a digital camcorder. All you have to do is shoot your video, download it, and upload it to YouTube.

If you use an analog video recorder, like the kind that uses older VHS tapes to record videos, you will probably have to use a converter box to create a digital copy of your video, which you can then upload to YouTube.

Once you upload your video, it’s time to improve on it. Sure, you can leave it as is, but remember, if you take even a small amount of time graphically strengthening your video you are likely to attract a larger audience. So, here’s what you do.

First, make sure you have access to some video editing software. You can acquire this inexpensively on the Web. One of the more common tools people use is Windows MovieMaker.

Once you have the right software, upload your video to the application. Once you do this you can edit your video all you want. Try saving multiple versions of it and testing it with users to see which they like best.

Now it’s time to make your video stand out. Add special effects, like interesting color schemes or fade in. Try adding titles or even chapters to your video. Put some music in the background. All of these small additions will encourage more people to look at and review your video.

If you are not sure what makes a good video, go to YouTube.com and check out their “featured videos” section. Find out what makes these videos stand out. Is the content outrageous? Does the author use multiple special effects? Are subtitles or category titles included? Take some notes about what you like and what you don’t. This will help you when you brainstorm ideas for improving your personal video.

How To Take Your Videos To The Next Level

Optimizing your videos is essential if you want to stand out in the crowd.

You don’t have to have fancy technology to make a great video.

Use the tips below to learn how anyone can create compelling and interesting videos for their YouTube audience.

Remember, YouTube provides even novices the ability to create videos and upload them as simply as possible.

Features of a Good Video

Your video has seconds to make a good impression. So, you want to make the best impression you possibly can, right? How do you do that? There are many features “good” vs. “bad” videos have. Consider the last time you watched a movie preview? Was it intriguing? Did it get you asking questions? Did you want to see more? When you create your online videos for YouTube, you should be thinking along these lines. Pretend you are creating a movie preview.

Here are 6 pointers to help…

1 – Get your message out.

2 – Make a point.

3 – Entice visitors to come back for more.

4 – Provide clear shots and well-recorded audio.

5 – Keep it short and sweet.

6 – Graphically improve your video to keep the viewer intrigued.

Remember, ten minutes is not much time. You want to record a sharp video, one that is dynamic, unusual and anything but ordinary. Some of the most popular videos on YouTube are popular if for not other reason than the creator did something unique, different and interesting.

Think you can’t come up with something creative for your video? Think again.

Here is a simple activity to try to help you start your journey. Take out a piece of paper. You are going to brainstorm. First, list the top 10 idea you have for making a great video.

Next to each idea, write down what makes that idea appealing. If you can’t come up with at least five reasons the idea is compelling, scratch it off your list.

Narrow your list to your top five choices.

Now, try to define how you will present the information in your video to highlight your video in a unique and unusual way. Will you dress funny? Will you record atop the highest mountain? Will you include a popular sound track?

Whatever you decide, make sure you try something unique. People have every opportunity to watch something boring on television.

 

They turn to YouTube.com to find interesting and intriguing things to view. Even if you are trying to brand and promote your sites, you must be careful to make sure you do so in an interesting and creative way. No one wants to watch an infomercial on YouTube. So find a fun way to get your message out.

Work on your quality…

Don’t Let Poor Video Quality To Let You Down..

The quality of your videos isn’t just about the resolution, light quality, sound quality, etc. It’s about a lot more than that. It’s about the overall presentation. It’s about the entertainment or educational value. It’s about the production.

You must strive to create the best possible videos in every way.

Here are some tips for making the best, most effective videos possible:

Stick to a reasonable length. One major mistake people make is making videos that are either too short to be useful, or so long they become boring. If people leave before the end, they won’t receive your full marketing message!

Include sound. A lot of people don’t include sound because they don’t like their voice. If you are one of those people, hire a voiceover artist. There are people who will do short voiceover work for $5 on fiverr.com! If you don’t want to include a voiceover, at least add interesting music. And be sure to use music your audience is likely to enjoy. Don’t use heavy metal or rap for an older audience, for example.

Use good lighting. A lot of decent videos are absolutely ruined by having lighting that is too dark, too bright, or coming from the wrong angle. Make sure your video is well lit.

Have a script before you start. You don’t necessarily have to stick to it 100%, but you should have a solid idea for exactly what you want to say before you get started so there isn’t a lot of dead air while you “umm” and “uhh” your way through.

Cater to your audience. Don’t just create generic videos you think the majority of YouTube will enjoy. Create videos that will appeal to your specific audience. (For example, don’t create comical videos for a serious audience and vice versa.)

Don’t forget to tag your videos. Tagging is an important way to help visitors find your video, so don’t forget this important step!

Remind people to like and comment. YouTube gives more weight in the search results to videos that get more likes and comments, so tell people to do this!

Ultimately, just be sure to create videos your audience is likely to respond to. Look at other popular videos in your genre to see what is working. If they have a lot of views and likes, chances are the audience is responding well to them and you can emulate them.

Get your metrics right…

The lesson here is ‘Don’t Ignore Other Metrics’…

The main metric most marketers use to determine their success is, of course, total views of their videos. While this is certainly one useful metric, it is far from the only one you should be looking at.

You should also be considering other metrics, such as:

The number of people who like your video vs. those who dislike it

The number of people who like your video as a percentage of views

The number of people who add your video to their favorites

The number of people who share your video on social media

The number of people who follow your call to action

The number of people who comment on your video

The actual traffic you receive to your website

The number of sales you receive as a result of your videos

Remember, getting a large number of views to your videos may boost your ego, but it won’t boost your income. And ultimately, your goal for your YouTube marketing should be boosting your income above all else.

Be sure to look at the big picture. So what if your video only gets 3,000 views in its first year if it brings 1,500 visitors to your website and 300 of those people buy something? That’s better than getting 500,000 views and only 20 sales, right?

Big Mistake – Making Commercials

Creating Commercials is a big YouTube blunder…

Most people go to YouTube for one of two reasons:

To be entertained

To learn something

There aren’t many other reasons people go there. (Unless of course they’re uploading their own videos or checking their messages and such.)

Have you ever gone to YouTube specifically to watch a commercial? Maybe. But chances are, if you have, it was because that commercial was either (a) entertaining or (b) educational. You didn’t go watch it to let it sell you something.

A lot of people make the mistake of thinking they can create a commercial and it will sell their product on YouTube. The trouble with this thinking is that people don’t go to YouTube to be sold to. They aren’t going to watch your commercial. There’s no incentive for them to.

That’s not to say you can’t create a commercial for your product. It’s not even to say you can’t upload that commercial to YouTube. But you shouldn’t expect that commercial to do the heavy lifting of YouTube marketing for you.

Instead, create videos that are entertaining or educational. (Whichever format best fits your product or service.) Then you can link to your website, and your website can then host the commercial.

Think of it this way. People don’t generally watch television to see the commercials. They watch TV to be entertained or to learn something, right?

But there are commercials that may interest them and get them to purchase something.

So think of most of the videos you upload as your main content – your TV show, so to speak. And your “commercial” is there to sell someone on your product once you get them viewing your main content. Just link to your website and offer its URL within the video.

Don’t make this big YouTube Blunder….

Are You Expecting Miracles?

One major mistake people make when deciding to use YouTube for marketing purposes is starting out with unrealistic expectations. In other words, one expects YouTube to be some miracle traffic generator, and that all one has to do is upload a video and they’ll receive thousands of views overnight.

After all, YouTube receives insane numbers of views, so it just goes to follow that your video will get a ton of traffic, right?

Wrong!

This mentality is the kiss of death for YouTube marketers. Seriously.

Yes, YouTube gets a lot of traffic. It may not get as much as it used to, but it still gets a massive number of daily visitors. It’s still in the top 10 of social media sites. It’s still a powerhouse.

However, it’s not enough to put up a bunch of generic videos and hope for a miracle. YouTube doesn’t work that way. The YouTube community has come to expect a few things from the videos uploaded there, and they aren’t likely to accept anything less.

Keep your expectations reasonable. You’re not likely to get a million views overnight, even if your video is interesting or useful. It will take a while to gain momentum, even if your video eventually goes viral.

As long as you create good content, people will eventually see it. Just don’t expect miracles.

Reasonably, you can expect to get anywhere from a few hundred to a few thousand views the first few weeks on a good video if you’ve properly tagged it and you send a little traffic to it yourself to get it started.

7 Cool Tips on How to Create Different Types of Videos

There are all kinds of online marketing videos that you can create to bring in viewers and achieve what you want.

Let’s have a look at 7 great tips on how to create different types of videos.

1 Create a Video Tutorial
This is an excellent way to create video content that will be searched for, found, and viewed. Many online users love step-by-step tutorials. It’s easy to create tutorials. All you need is a webcam. Use software that allows you to create a complete quality video. These range from free to expensive. Camstudio is a free version available and Camtasia is just under $300 but worth every penny. That’s two of many.

2 Show How to Use the Product
A marketing video should sell your vision while showing how to use your product. That’s what’s going to sell it to your viewers, so make sure you do a good job of demonstrating this.

3 Respond to Your Customers With Video
When a consumer creates a video about your product whether to praise it, highlight features, or criticize it, you have an excellent opportunity to interact and engage that customer in conversation. You can thank them, expand on what they’ve highlighted, or change their mind.

4 Take Advantage of What the Power of the Masses has to Offer
If you don’t think the power of the masses exists just look at what happened when Doritos launched their Crash the Super Bowl campaign. Of course, if you are going to run a video contest it is going to take a lot of planning and perfect execution. There are plenty of different ways to bring the power of the masses on board.

5 Run Your Own Video Contest
Take advantage of user generated content called UGC and create yourself a video marketing campaign for a video contest. Make sure you have well explained guidelines for your contestants.

6 Create a Video Series
A single video is fine but if you create a video series then you are going to bring back a lot of your viewers who want to see the next video in the series. Plan each video to connect to the previous video. This is going to translate into more views, more likes, and more sales for you.

7 Grow Your Email List Using Videos
To keep growing your business and keep your sales momentum going you need to build a list of people you can regularly contact through email. You can grow our email list by creating videos that encourage your viewers to get their free gift (report, newsletter, e-book) by providing you with their name and email address.

Great – now that you have 7 great tips on how to create different types of videos why not put them to work.

3 Ways to Get People to Like Your Marketing Videos

If you’ve decide the time has come to create online marketing videos, you are making a wise business decision. For your videos to be successful there is lots for you to learn, but for now we are going to show you 3 simple, but powerful ways, to get people to like your marketing videos. Let’s get started.

1 Jump Into Action Right Away

If you want to grab your viewers attention you won’t want to be dragging things and don’t waste time as this will weaken the focus and you will lose your visitors. Instead, jump into action right away. Immediately communicate a message through action. Captivate your viewer’s attention by planning your opening scene like you were creating a movie.

2 Plan What Your Greeting and Closing Scripts Will Look Like

The most successful marketing videos will feel like an unprompted conversation. However, the difference between a good video and a superior video is just two things – the opening and the closing. Start with a greeting, introduce yourself and give the name of your business. How you end your video is very important. This is another chance to tell your viewers your business name and you need a call to action that will get the reaction you want from your viewers. For example, ‘click here to sign up for our newsletter,’ or ‘visit our website for more information.’

3 Make it a Surprise and Fun

Do something that is unexpected. Surprise your viewers and make sure you keep it fun. An example, that has been used quite often, because it is so good, is done by Rockstar Video Game. Their video starts with a baby sitting on a sofa watching his dad play Rockstar. The baby then reaches for the guitar and plays an incredible guitar riff leaving his parents amazed and shocked.

This video is an excellent example of taking your marketing video to an entirely new level. When you are putting together your online marketing video don’t be afraid to think outside the box and see what you can do to keep your visitors talking and sharing your video, because it’s good, it gives them a surprise and they think it’s fun enough to share.

There you have it – three great ways to get people to like your online marketing video and share it with others. Make the most of this powerful tool!

Secret Amazon Marketing Tips

This is a easy guaranteed method to earn quick commissions from Amazon.

If you use this method correctly, you will have very little or no competition in terms of ranking on the first page of the Google search engine.

When you release a new video for a new keyword phrase, your video will rank on the first page of Google in about an hour.

The key to the method is to go to the website below and review the new products that have been released by Amazon. It must be a product name that is new and it has not been indexed or listed by Google.

The method will still work, even if it is listed by Google, so long as it is not listed by a major website. YouTube videos will easily out rank most of the average websites.

Create a product review video with the new product name in the title, description and in the keyword tags.

You will need to join the Amazon’s affiliate program and add your affiliate link on your website or blog.

Add your website url to your video description. It is also a good idea to add the products picture on your website. You should also add your affiliate link to your product image.

The method will work for any new online product that has an unique name that has not been listed on Google.

A product review video will always out rank the average websites in about an hour.

This is one of the easiest techniques that anyone can use today to start earning money.

YouTube is the second largest search engine in the world with millions of video views a month.

Google has made it almost impossible to rank on page one for any major keyword phrase. Whereas with YouTube, it is still possible, to get some decent result from optimizing your videos.

My Video Is Done. Now What?

After you finish creating your video, it’s time to move on to the next step. Now it’s time to optimize your video and make sure Google loves it.

The main thing you need to know about Google is that quality counts. In the past year, Google has rolled out a steady stream of updates like Panda and Penguin, leaving many webmasters cringing as their rankings dip.

Each of these updates was designed to promote high quality content to the top and get rid of low quality, spammy search results.

Keep this in mind when you are creating your videos. Quality is key. If you have tons of people watching your video and leaving after just a few seconds because it’s so boring, you aren’t going to accomplish much with Google.

On the other hand, if people actually watch your entire video, enjoy it, and even comment on it, you are on your way to YouTube stardom.

Here are four vital steps you need to take to optimize your videos properly…

1 – Use The Keyword In Your Title

Choose your video title carefully. Take time to research your keywords and use them in every possible way. When you save the raw video, save it as your keyword phrase.

For instance, if your keyword is “improve your golf swing”, save your video as “improveyourgolfswing.mp4”.

It might seem like an unnecessary step since YouTube doesn’t publish the file name, but it’s important. While viewers won’t see it, YouTube does and it makes a difference in how you rank.

Next, create your video’s title and use the same keyword phrase again. If you want to really rank high, you need to use a secondary keyword in your title too.

I like to use a slight variation of my primary keyword for the secondary keyword.

For example, “Improve Your Golf Swing – A Simple Strategy To Improve Your Golf Swing”.

It might sound redundant, but YouTube loves it and it will also help you to rank higher.

2 -Use The Right Tags

The best strategy for choosing your tags is to copy the competition. Find the most popular videos in your niche and then use the same tags.

If your keyword is “parrot training”, enter that phrase into the YouTube search bar. Then check out the top ranked videos and copy the relevant tags for your video.

These tags are already proven and you know that Google recognizes them as most important for your topic because they are ranking at the top.

3 – Write An SEO Friendly Description

When you are creating the text for your description, it should include your link near the beginning. This makes it easy to find.

Don’t forget to include http:// so that it becomes a working link! Beyond the link, your description text could really be identical to your script.

Your script should have already contained many of your keywords naturally, which Google loves. Using a variety of related terms results in a higher quality score from Google. This means you rank higher!

The last step to the perfect description happens after you press “Publish”. Once your video is live, go back and edit your description and add the YouTube link to the video at the very end of the description.

It might seem pointless, but it is actually really important. There are countless software programs, scripts and tools that scrape videos from YouTube every day, so the users can add content to their own websites and blogs.

By adding your YouTube link to your video you gain a valuable backlink each time your video is posted online by somebody else using one of these tools. This will help you rank much faster on Google and YouTube.

4 – Add Annotations

YouTube gives you another opportunity to cash in on your video viewers by adding simple annotations and captions throughout the video.

I personally only add one annotation to each of my videos and rarely add any captions.

Adding an annotation is very easy to do. Just click “Edit” on the video you want to edit. Then click “Annotations” in the menu bar. Next click “Add annotation” and choose Note.

Now just enter your text. I like to use font size 16 with either white or black text. I choose the most appropriate background color based on the colors in the video.

I always start the annotation around 30 seconds into the video and usually I’ll have it remain on the screen until the video ends.