Don’t Let Poor Video Quality To Let You Down..
The quality of your videos isn’t just about the resolution, light quality, sound quality, etc. It’s about a lot more than that. It’s about the overall presentation. It’s about the entertainment or educational value. It’s about the production.
You must strive to create the best possible videos in every way.
Here are some tips for making the best, most effective videos possible:
Stick to a reasonable length. One major mistake people make is making videos that are either too short to be useful, or so long they become boring. If people leave before the end, they won’t receive your full marketing message!
Include sound. A lot of people don’t include sound because they don’t like their voice. If you are one of those people, hire a voiceover artist. There are people who will do short voiceover work for $5 on fiverr.com! If you don’t want to include a voiceover, at least add interesting music. And be sure to use music your audience is likely to enjoy. Don’t use heavy metal or rap for an older audience, for example.
Use good lighting. A lot of decent videos are absolutely ruined by having lighting that is too dark, too bright, or coming from the wrong angle. Make sure your video is well lit.
Have a script before you start. You don’t necessarily have to stick to it 100%, but you should have a solid idea for exactly what you want to say before you get started so there isn’t a lot of dead air while you “umm” and “uhh” your way through.
Cater to your audience. Don’t just create generic videos you think the majority of YouTube will enjoy. Create videos that will appeal to your specific audience. (For example, don’t create comical videos for a serious audience and vice versa.)
Don’t forget to tag your videos. Tagging is an important way to help visitors find your video, so don’t forget this important step!
Remind people to like and comment. YouTube gives more weight in the search results to videos that get more likes and comments, so tell people to do this!
Ultimately, just be sure to create videos your audience is likely to respond to. Look at other popular videos in your genre to see what is working. If they have a lot of views and likes, chances are the audience is responding well to them and you can emulate them.